Voices announces the release of its newest report, “Audiobook Listening Trends”. The leading voice marketplace details the three biggest trends when it comes to audiobooks and what aspiring and professional voice actors should know.
More details can be found at https://www.voices.com/company/press/reports/audiobook-habits
The new report begins by stating that audiobooks are the fastest-growing type of audio content. As previously outlined in its 2023 Trends Report, Voices reports that half of American audiobook listeners spend one to four hours each week listening to an audiobook. However, the group clarifies that this does not have to be the same audiobook in a week – nearly 60% of all listeners will stop their current audiobook if they do not like how a narrator sounds.
Many audiobook listeners say that when they are listening to an audiobook, especially a non-fiction one, they want a narrator who is both expressive and clear. Aside from high-quality audio, many of today’s listeners want a narrator who can do multiple voices, sound natural and engaging, maintain the proper tone of the dialogue, and properly pronounce names.
Regardless of genre, however, it is important that an audiobook narrator can engage their audience with the power of their voice. They can do this by knowing how to infuse their voice with different emotions and provide an immersive storytelling experience to their audience.
The new report also clarifies the possible trend of AI narration in the future. According to Voices, while AI technology is on the rise, it still has a long way to go before possibly providing high-quality content. Currently, AI technology is not as engaging as a natural human voice and the company remains skeptical about the quality of narration AI can provide.
“Audiobooks Listening Trends” can be downloaded at no cost on the Voices website. The report can be accessed on any device.
The report ends with, “As audio routines expand, we can expect the audiobook industry to grow, and might see more publishers and independent authors turn to audio to have their stories told.”
Interested parties can find more information by visiting https://www.voices.com/company/press/reports/audiobook-habits
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COMTEX_438483547/2764/2023-08-15T10:54:29
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