The global market for moringa ingredients, valued at USD 4.2 billion in 2021, is poised for substantial growth with a projected Compound Annual Growth Rate (CAGR) of 6.9 percent during the forecast period. The markets expansion is underpinned by a growing geriatric population, busy lifestyles, and increased disposable income, leading to heightened demand for food supplements. Moringas rich nutritional composition positions it as a key ingredient in dietary supplements, making it a sought-after solution for health-conscious consumers.
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The proliferation of fast food items and rising obesity rates are driving demand for dietary supplements, in turn benefiting the moringa ingredients market. As consumers become more health-aware, moringas wide range of essential elements that promote better health become a valuable selling point. The market is particularly thriving in countries such as the United States, Canada, India, China, the United Kingdom, Germany, and Australia, where nutritional supplement consumption is on the rise.
Moringa Ingredients Market: COVID-19 Impact
The COVID-19 pandemic has redirected consumer focus toward health and wellness, resulting in an upsurge in global nutritional supplement sales. Additionally, the market for moringa ingredients is influenced by a rising preference for plant-based supplements. Health-conscious consumers worldwide are seeking to enhance immunity and overall well-being, further catalyzing the markets growth. While supply chain disruptions and lockdowns initially hampered the markets growth, the post-pandemic landscape, combined with increased awareness of moringas health benefits, is expected to drive rapid expansion.
Moringa Ingredients Market: Drivers
Growing Awareness of Moringas Health Benefits to Propel Market Growth
A surge in consumer awareness about the various health benefits of moringa, coupled with its historical use in Asian cuisines, is a key driver for the market. The widespread adoption of moringa in medicinal, cosmetic, and nutritional supplement products has contributed to its market growth. It is increasingly recognized as a food fortification element to combat malnutrition and hunger, making it appealing to health-conscious consumers. Moringas potential in pharmaceutical applications is also being explored through research efforts. For instance, studies have explored the use of moringa capsules as natural polymers for efficient drug delivery, demonstrating the extensive growth potential of the market.
Increasing Demand for Organic Dietary Supplements Fueling Market Expansion
The surge in demand for organic products extends beyond the food and beverage sector, encompassing the nutritional supplement industry. Consumers are favoring organic products due to their perceived health benefits over conventional alternatives. As individuals gravitate toward safer and healthier options, the demand for organic vitamins is growing, driving the expansion of the market. Clean-label products are particularly popular in developed economies like North America and Europe, encouraging manufacturers to produce organic moringa-based offerings to cater to a wider consumer base.
Moringa Ingredients Market: Restraints
Regulatory Hurdles and Market Penetration Challenges Limit Growth
Despite its numerous benefits, the market faces entry barriers in terms of meeting strict technological, safety, and quality standards for diverse products. For example, certain countries like Brazil have banned the use of moringa in foods and supplements due to insufficient research and safety evidence. Certification requirements for using moringa in dietary supplements, such as organic certification, pose additional challenges. Moreover, in regions with lower product awareness, market penetration remains limited, restraining the markets growth potential.
Moringa Ingredients Market: Segment Overview
Organic Moringa Ingredients Lead Market with Health Benefits Advantage
The organic segment is projected to experience the fastest growth between 2022 and 2027. Organic moringa stands out due to its non-GMO cultivation methods, offering health benefits that resonate with a broad range of market applications. Organically grown moringa components, including ripe fruits/pods, mature leaves, mature flowers, and roots, are driving this segments rapid expansion. Organic ingredients are perceived as safer for human consumption and environmentally friendly due to their minimal contribution to environmental pollution. The global shift toward environmentally conscious products is encouraging various industries, including food and beverage, cosmetics, and pharmaceuticals, to adopt organically derived ingredients.
With Rising Demand for Functional Food, Food and Beverage Category Dominates Market
In 2021, the food and beverage segment held the highest revenue share, primarily driven by products like moringa powder, tea, chocolates, cakes, juices, and lattes. The surge in urban populations demand for functional food products is a significant driver, and moringas nutritional content, including protein, fat, carbohydrates, fiber, and various vitamins and minerals, positions it as an ideal ingredient for these products. The market value is further supported by moringas nutritious value, which resonates with consumers seeking healthful food options.
Moringa Ingredients Market: Regional Landscape
Asia Pacific Leads the Market with Favorable Conditions and Technological Advancements
In 2021, Asia Pacific dominated the market, generating the largest revenue share. India, a key player in the global moringa market, benefits from a favorable climate for moringa cultivation. Technological advancements in agriculture methods, coupled with farmers increasing adoption of modern practices, have contributed to Indias prominence in the market. The demand for functional foods is also on the rise in developing nations like China and India due to urbanization. The awareness of moringas health benefits is driving revenue growth in the region. Furthermore, the Asia Pacific region, including countries like China and India, is positioned for rapid growth due to increased demand and rising consumer spending power.
Middle East & Africa Follows with Rich Agricultural Potential
Middle East & Africa contributed over 17.9 percent of the markets revenue share in 2021. Several countries in the region, including Ethiopia, Sudan, Kenya, Somalia, Ghana, Mozambique, Zambia, Nigeria, Rwanda, Niger, Cambodia, and Haiti, are significant moringa producers. The favorable climate and soil conditions in these countries make them ideal for moringa cultivation. Efforts like the establishment of the Moringa Development Association of South Africa (MDASA) in 2013 further support the growth of moringa farming and commercialization. South Africa, particularly provinces like Limpopo, Gauteng, Mpumalanga, KwaZulu-Natal, Free State, and North-West, has witnessed an increase in moringa cultivation.
Global Moringa Ingredients Market: Competitive Landscape
In January 2020, Isagenix International LLC, a US-based provider of nutrition and lifestyle solutions, acquired Zija International. This strategic move positions Isagenix to focus on premium moringa products and broaden its portfolio to cater to various industries. Zija International, Inc., based in the US, specializes in moringa product manufacturing and sales.
Prominent players in the Moringa Ingredients Market include Z-Company BV, Sunfood, Moringa World, NTC Phytochem, Moringa Inc, New Direction Australia, Ayur Pty Ltd, Moringa & More, Farmvilla Food Industries Private Limited, Aayuritz Phytonutrients Pvt.Ltd., ConnOils LLC, among others.
Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/moringa-ingredients-market
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