“Privacy matters,” Apple announces in the opening frame of its just-released new iPhone ad, proceeding with a similar marketing push that likewise prompted the billboard Apple flaunted at CES not long ago — the sign that guaranteed passersby “What happens on your iPhone, stays on your iPhone.”
It was a subtle dig at organizations like Facebook and Google, which are in like manner most likely going to be irritated at this new ad from the iPhone producer that is given a to some degree lighthearted touch — by means of slammed doors that display “Keep out” signs, for instance, just as curtains and window locks. Everyone additionally observe a quick successions of signs toward the starting that pronounce “No trespassing” and “Private property.” But the message is clear. “If privacy matters in your life,” the ad notes at one point, “it should matter to the phone your life is on.”
Is that a shot at organizations like Facebook that have been dogged by wave after wave of privacy scandals? Perhaps. OK, most likely. Somebody who might be listening will, legitimately, bring up that Apple as of late managed a privacy-related mess of its own, including a truly terrible FaceTime bug that could have let clients secretly listen in on calls. Apple, obviously, would disclose to people it was a unintentional error that was immediately fixed — while people can point to a huge number of disclosures to leave, say, Facebook that are certainly not mistakes on their part.
In content that goes with the advertisement that Apple simply presented on YouTube, the organization guarantees that “From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.” And then clients are coordinated to the special page Apple made to demonstrate how iPhone ensures client privacy.