Amazon will close the majority of its 87 spring up areas in the U.S. in April, the organization said Wednesday.
Amazon has pop-ups inside Whole Foods areas, Kohl’s stores and shopping centers around the U.S. The shops let clients attempt Amazon items —, for example, Fire tablets, Kindle e-readers, Echo smart speakers — and Amazon services, similar to Prime Video, Audible and Kindle Unlimited.
“Across our Amazon network, we regularly evaluate our businesses to ensure we’re making thoughtful decisions around how we can best serve our customers,” an Amazon spokesperson told CNBC. “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection.”
Amazon’s 4-star stores let clients browse and attempt a portion of the items that are sold on its website that have a client rating of four stars or better. The organization said it will open more 4-star areas and extra Amazon Books stores this year.
The organization is likewise intending to open many new markets around the nation, with the primary expected in Los Angeles at some point this year, as indicated by a separate Journal report a week ago.
The closures don’t influence cashierless Amazon Go stores. Amazon has considered opening upwards of 3,000 Amazon Go areas by 2021, as indicated by a report from Bloomberg in September 2018.