Thursday, March 28

Tag: Brian O’Kelly

AT&T Confirms Acquisition of AppNexus, for Reportedly Between $1.6B and $2B
Business

AT&T Confirms Acquisition of AppNexus, for Reportedly Between $1.6B and $2B

Even though AT&T could have initiated this project from the ground, this would mean spearing down some bolts mainly on the IP addresses and nearly 400 to 500 engineers. Also, this would thereby exclude the existence of a new business to the already existing company. According to AT&T, it stated that “as an investment company, we will and shall continue to build on and invest in AppNexus’ technology foundation as the company is side by side integrated with AT&T first and third party data, content and premium video distribution.” AT&T continued saying that, “innovation is the strongest core to the heritage of both companies i.e. AT&T and AppNexus, and also we are excited to have an opportunity to future chart advertising course together,” said Brian O’Kelly the CEO ...